Glossary. What is MICE?

Glossary. What is MICE?


Negotiations, business meetings and events are very effective for promoting the brand of the company, for entering new markets. It is necessary to find an interested audience, draw up a program correctly, arouse and stir up interest in the event.


Motivational, premium tours, trips for employees, partners or customers. This is a very popular way to express your appreciation and also motivate for further cooperation! An excellent b2b marketing tool. With proper organization of the tour, all costs are paid off. These events are often combined with team building and exhibitions. Organization of the tour requires a fresh look and a creative approach!


Conferences, symposia and congresses, as well as exhibitions – everything that is designed to create a positive image and reputation of the company in the business market. Exhibitions, as a rule, are used to demonstrate their achievements, projects. A bright corporate presentation, a gala dinner after the business part of the event, souvenirs – everything that can attract attention to the company, help it to be remembered and strengthen its position is relevant!


Tours and trips, visiting interesting international events – an opportunity to learn new things, immerse yourself in the atmosphere of specialized events. The search for an opportunity to get into the hot season, quickly book hotels, choose the best location and, as a result, get a bright, unforgettable adventure is relevant!

BTL – the team is ready to organize for you the most unforgettable tour! Contact us!